WRMF missing former star jock Jennifer Ross, but not too much

Jennifer Ross The statistics have spoken, and they say radio listeners aren’t missing Jennifer Ross as much as they said they would. Folks have not abandoned WRMF-97.9 FM in droves after the controversial firing of the star morning personality . And while WRMF dropped to third place, from second, in an important target audience, it actually gained a few fans overall through last year. “WRMF continues to be a top performer in the market,” said station manager Elizabeth Hama , who wouldn’t answer questions about Ross. “Overall, we are pleased.” In the three months after the raspy-voiced Ross was gone, a negligible number of morning listeners left. In a key group, people 25 to 54, WRMF had about 1,000 fewer listeners compared to the summer tallies, according to Arbitron . But over a 12-month period, the station’s share in the morning increased by slightly more than 1,000 people. Local radio is vying for about 500,000 listeners who fall in that category in Palm Beach, Martin and St. Lucie counties. For more, and the poll, look below or click Wild 95.5’s morning crew , with Kevin Rolston and Virginia Lang and Jason Pennington , continues to rule mornings, with urban music’s WMBX-102.3 FM rising to second. With Ross gone, RMF’s morning show is

hosted by the testosterone-heavy trio of Danny Czekalinski , Chad Mitchell (Ross’ replacement) and Deena Lang . There was a sharp increase in male listeners 25 to 54 after Ross’ departure, but it was offset by a decrease in women. Not so good since, traditionally, WRMF has tried to cater to women. Still, it’s too soon for WRMF to claim victory, says Ross’ former boss and Hama’s predecessor, Chet Tart . “Because of the way the ratings are produced, reality will set in in March or April,” Tart said. “Many listeners went to the station in the first weeks to see what was going on. When the next batch of numbers come out, you’ll see the difference that Jennifer made.” Ross, who’s sitting out the rest of her three-year contract, signed a confidentiality agreement and didn’t return calls left at her home near Stuart . Ross’ departure caused an outcry among radio listeners in the area. Nearly 5,000 Page2Live readers who voted on the poll the day Ross went, vowed they’d boycott the station. Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

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WRMF missing former star jock Jennifer Ross, but not too much

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