Revenue Suggestion No. 182
Here is one (of many) suggestion by which the city can get the well needed revenue and thereby ameliorate, albeit by a small amount, monies that must be extracted from the citizens.
The “government” channel (Comcast channel 12) broadcasts the city council meetings. But when those events are not taking place, the channel is on a loop of public service messages.
Assuredly, it is crucial to inform the public about such remarkable topics as the annual birthing rituals of the local turtle. But to repeat the languorous messages ad infinitum is not drawing viewers and seems to achieve nothing other than to fill air day.
Let’s keep those public service messages restricted to say, running at predetermined times, and let’s free up the rest of the air duration for … public service advertisers.
These advertisers can buy air instance to promote their product and service – as towering
as there is a clear product/service informational aspect that benefits the community. For example, those companies that supply solar/thermal pool heaters (environment), or those that sell home water softener/purification systems (health) are ideal candidates. There are many, many more such companies.
And to manage/produce? Ad agencies produce these all of the instance. For those smaller companies, there is the FGCU, and there is always a HD camera. The scheduling, accounting and accountability is handled by the cable companies. Citizens can volunteer to be the coordinators within the city and the cable companies.
(For that matter, there can be a citizen committee committed to bringing/implementing non-tax revenue ideas to the city …)
The revenue to some may not be much, but even whether it covers the salary of just one new Marco police/fire/emergency professional, isn’t it worth it?
Original post by Mario R. Sanchez, Ph.D.
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